Following the We The North campaign for the Toronto Raptors, Sid Lee lead the development of their new brand identity as well as designing the uniforms and street wear for the Raptors. ECD: Dave Roberts, Jeffrey Da Silva, Tom Koukodimos Art Directors: Sarah Foelske, Andrew MacPhee Designers: Oleg Portnoy, Alex Boland, Flavio Carvalho, Anna Sera Garcia, Mitsuko Sato, Bobby Martinello, Marie Rupolo, Peter Kosciolek